On the evening of March 31st, under the magnificent music and dazzling lights, the 2024 Autumn/Winter China International Fashion Week "Starlight Night" was grandly held at the Beijing Fashion Art Landmark 751D · PARK, representing the successful conclusion of another season of China International Fashion Week hosted by the China Fashion Designers Association.

The nine day AW24 China International Fashion Week, with the theme of "Fu", gives full play to the advantages of the national industrial platform, and continues to focus on the value highs of Chinese aesthetics, intangible cultural heritage innovation, China-Chic cross-border, green sustainability, digital intelligence fashion, intellectual property rights, etc. Through more than 130 major fashion events, such as fashion trend release, trade shows, theme exhibitions, high-end forums, professional events, it gathers fashion forces from six countries, including 100+full category fashion brands and 170+designers from all important industrial belts and leading enterprises in China. The value of corporate brands involved exceeds 100 billion yuan, making the China International Fashion Week, an industrial event that has lasted for 27 years, stand at a new height, A new starting point and a new stage of development.

The comprehensive presentation and operation of design, culture, scenes, technology, and craftsmanship, as well as the new platform layout and event aggregation, from industrial upgrading, trendy styles, lifestyles to business models, once again confirm the resource mobilization and integration ability of China International Fashion Week in the industry, enabling more designers and brands to achieve resource exchange, industry cooperation, and promote common development and growth. The interactive presentation both online and offline has also enabled the young fashion group participating in the fashion week to reach a new scale. This season, China International Fashion Week has nearly 100000 offline audience members, involving over a million people in the fashion industry, surrounding tertiary industry groups, and consumer groups; Xinhua News Agency, People's Daily, Learning Power, CCTV CCTV News, Morning News and other national media platforms paid close attention to the whole process of reporting, reaching hundreds of millions of people; Online feedback is more intense. Many cooperative media platforms, such as Weibo, Tiktok and Kwai, have given more cooperation resources to this season's China International Fashion Week, jointly created # China International Fashion Week topic exclusive page, and produced many hot search and hot list topics to gain more exposure for the brand; Combining live broadcasts and home page recommendations from multiple platforms such as CCTV, Sina News, Tencent Video, Youku, iQiyi, Yidian Information, and ZAKER News, the total online and offline exposure of China International Fashion Week this season is expected to exceed 2 billion.

New industrial layout upgrade

China International Fashion Week, with its high positioning and industry responsibility, has been focusing on and promoting the updating and upgrading of important industrial belts in China for a long time. The important new layout of this season's China International Fashion Week is to establish deeper links and linkage with various important industries in China, and to set up a special fashion release section to accommodate China's important industrial belts and universities.

The "Shandong Day" section showcases the strong strength of Shandong's fashion industry from various aspects, including high-tech production and manufacturing, high-end fine textiles, intelligent supply chain system, high-tech materials, and design creativity, among other Shandong brands such as Dishang Industrial Equipment, Nanshan Zhishang, Tambor, and Valley Youth. "Xiamen Day" presents an unrestricted three-dimensional design of "China's Antwerp" in various styles such as Chen Yu CHNNYU, the zrsh of natural life, WOW-IN, Butterfly Shadow Insects, and Gu Axin. As an important part of the Beijing Institute of Fashion Technology's 65th anniversary commemoration series of activities, "Beifu Day" was specially released by Huaxia Xiu Yang Jie and 32 Yiming, as well as many outstanding graduate brands such as DONSEE10, Jiasheng: HALF MADE, PERMU PEM, UNPROFILE, Ayuda, etc., directly conveying the purpose of Beijing Institute of Fashion Technology's "design inheritance culture, technological innovation for the future", and promoting the open sharing of resources on the basis of design education.

The new appearance of industry leaders at this season's China International Fashion Week demonstrates the responsibility of Chinese brands in the new stage of industry development. Fashion design is no longer limited to the narrow scope of designer brands, but has expanded to more professional scenarios, making fashion more vibrant in the soil of China.

The leading Chinese suit brand, Shanshan, has returned to Fashion Week as the first show of the 2024 autumn and winter fashion trend release. It showcases the changes and sublimation of Chinese suit trends through integration and innovation, and holds a forum for the development of the Chinese suit industry. The "2025 White Paper on Chinese Suit Fashion Trends" project is launched, hoping to bring more substantial impact to the Chinese clothing industry. Dishang Group's Dishang Workwear brand has made a new debut, partnering with Beifu Dishang Innovation Research Institute to release three major series of workwear, campus wear, and professional wear, integrating Dishang Group's international resources, paying tribute to workers with technology and environmentally friendly fabrics, fashionable design, and exquisite pattern craftsmanship. As one of the few wool textile and clothing industry chain integrated companies in the world, Nanshan Zhishang brings new high-tech wool fabrics this season. Adhering to the concept of intelligent, green, and sustainable new quality productivity, we carry out fabric technology innovation, material research and development, and fashion upgrading, and promote product refinement and improvement through "design". Jihua Group, a domestic research and development giant in military supplies and professional clothing, shoes and boots, has teamed up with Liu Wei, a "Golden Summit Award" designer and a leading figure in Chinese professional clothing design, to showcase more potential of Chinese professional clothing design to the world with cutting-edge technology and innovative design. China's top casual wear brand Jeanness teamed up with Huang Gang, and one of the world's representative high-end men's clothing brands, TRANS Genesis, teamed up with Zhang Peng. The two best Chinese fashion designers of 2023 have endowed the industry's major brands with richer cultural connotations and high-end textures. Mature brands with high market share, such as Tambor, Jinba Men's Wear, Hongxing Erke, and Hongdu, have also enhanced their brand value construction through the stage of China International Fashion Week, leading the industry update with a leading attitude.

Updated brand, updated business exploration

There are more new brands emerging during this season's fashion week. The 13th 10+3 SHOWROOM Youth Designer Base Plan has been selected for brand collective debut - YEAREAST · Xu Wenjie&Zheng Shangshang, AidenYFeng · Yang Feng, AIPALA Epala Qiu Yiting, CXU original avant-garde fashion brand · Xu Donghao, Shan Congyun · Wei Dan, Wulan handmade WULANshouzuo · Qu Degang, ZUYAO SONG · Song Zuyao, KFALL · Liu Siting, SAYAANNO · Shi Yan, Xiangqiao Sheng, pre expression PRE-EXPRESSIVIO TY · Yang Mo, 27QUAI · Sissie, and artrips · Song Jia, a total of 13 brands, are presented in various forms such as shows, exhibitions, and digital fashion, fully showcasing the young and innovative power of Chinese design. In addition, multiple excellent designer brands recommended by local industry associations have come to China International Fashion Week to expand their opportunities for growth and industry resources.

This season's China International Fashion Week official supporting trade exhibition DHUB Design Hub has innovatively placed the exhibition in the preface hall of the 79 can runway, achieving a "see and buy" mode in the same time and space. Viewers can walk out of the runway and enter the SHOWROOM exhibition hall, touching the designer's works up close, allowing the designer brand to have close contact with the real market environment and audience, and receive timely feedback, promoting commercial transformation. Designer brands have received considerable orders under low cost pressure. At the same time, the new section of this season's fashion week, "Cloud Chat China International Fashion Week" live broadcast room, experienced international buyer Nicole Chen chatted with designers and brands online, recommending selected items from DHUB Design Collection; The organizing committee of Fashion Week also invited young designers to appear in the "Cloud Chat" live broadcast room to help designer brands sort out their own development and commercialization ideas in the current environmental background.

The Valley Youth brand has once again opened an exclusive showroom at the official main venue of China International Fashion Week, Beijing 751D · PARK, with B-end ordering and C-end sales in parallel; After the successful release of the Shanshan brand, continuing the industry heat brought by Fashion Week, we immediately launched a large-scale ordering event for dealers nationwide; Andy invites strong buyers to gather in Beijing to watch the show, and after the show, the ordering will start a new season of hot sales; SHIJIE Shijian and Living on Left brands invite a large number of high viscosity VIPs to watch the show, convert orders immediately on site, and Living on Left even livestreams and promotes sales on multiple platforms. Brand users place orders synchronously while watching the show online

On the 751D · PARK Central Hall Square, KB SPACE Lifestyle Pop up Store, a lifestyle pop-up store created by Jinba Men's Wear for two consecutive years, has arrived as promised. This season, it has created a bamboo themed space with white and green colors, transforming fresh bamboo shoots into cultural and creative products, and combining social media check-in to play the pun of "grabbing bamboo shoots".

In the theme forum "Gather Tiktok E-commerce to discuss the challenges and development of women's fashion brands", Tiktok related principals introduced the development status and related policies of Tiktok E-commerce platform, with a view to attracting more designer brands to Tiktok E-commerce platform, and jointly explore many possibilities for the development of the clothing industry in the short video era. In recent years, some of the released brands of China International Fashion Week have achieved revenue explosion through Tiktok e-commerce, and many designer brands have shown an increasingly strong interest and demand for online self support channels.

From internal construction to external construction, China International Fashion Week has built a professional and shining stage for Chinese enterprises and brands, assisting in the management of independent brand value and the extension of the industrial chain, keeping pace with the development of the times, not limited to outdated models and thinking, and exploring more business models.

Enhancing confidence in national culture

With the development of China's economy and the improvement of its comprehensive national strength, the new generation has gained deeper understanding and exposure to Chinese culture through multiple channels. Chinese aesthetics has become a hot topic of discussion at the national level, in line with the cultural direction at the national level. China International Fashion Week, as the earliest fashion week in China to promote "Chinese aesthetics" design, has a large number of designers on the runway this season. Through various clothing design and production languages such as fabric, color, craftsmanship, and structure, it comprehensively interprets the long-standing, profound, and up-to-date Chinese culture.

The Liuli brand brings the opening show of this season's fashion week, "Rising Sun and Constant Moon", taking inspiration from the intangible cultural heritage of the Miao ethnic group in Xiangxi. Traditional red clothing patterns, Chinese three-dimensional structural cutting, Miao silver, wax printing, hand embroidery, and Chinese landscape patterns are integrated, using modern techniques and brand values to tell the inheritance of maternal love; As a pioneer of Chinese designer brands, BOTAO has integrated Taoist cosmology into its clothing this season, creating a new collection of Chinese clothing with a strong aesthetic atmosphere; Taking inspiration from "The Book of Songs · Erya", Andy combines luxurious new Chinese style with international fashion trends, extracts ancient charm and freehand brushwork, and interprets the talent, extraordinary temperament, and exquisite inner qualities of socialites who keep up with the times in the fashion trend; Living on the left, Zhao Yazhi showcases a horse faced skirt that focuses on trendy topics, showcasing the beauty of Chinese culture with a horse faced look that spans the ages; Su Bai continues to use his cultivation as a source of inspiration, blending the colors, patterns, clothing elements, and daily necessities of the Tibetan region with modern tailoring, and unfolding the distant plateau life scene with a mysterious atmosphere; The Companion of Busy Dancers BDV brand focuses on the theme of Jingchu culture, with dance as an element for clothing design, exploring the feasibility of Chu culture's future clothing; Huaxia Xiu · Yang Jie's "Dragon Gate Moon Window" Grand Show takes the cultural leap and aesthetic integration of the Longmen Grottoes over 1500 years as the design starting point, creating a fashionable feast that interprets traditional Chinese art; Guan Juji took the elements of traditional Chinese culture such as "mountains and waters", "flowers", "auspiciousness", "treasures", "silk", and "brocade" as important inspirations for this creation; The inspiration for Qinghe Cashmere X Red Tai Cashmere this season comes from the natural beauty and mysterious atmosphere of Mount Okinawa. Chinese elements such as knots, flowing lines, and armor are added to showcase the softness, elegance, and heroism of women; Li Xiyue has made extensive use of elements such as flowing water, ripples, and masterpieces this season, presenting visual and auditory effects of "water", "dragon", and "chant".

New Zealand combines traditional Chinese cultural heritage design with jacquard patterns, plate gold embroidery, three-dimensional velvet embroidery with beads, ancient pearl hairpins, and hollowed out carved patterns, showcasing the unique cultural imprint of Eastern fashion; The brand name Yunxiang originates from the famous work "Qingping Diao" by the Tang Dynasty poet Li Bai. It combines traditional qipao and pattern craftsmanship with Western formal dress design and floral imagery, creating a joyful and prosperous atmosphere for contemporary Eastern women; Zhenwei collaborates with designer Huang Gang to draw inspiration from Dunhuang culture's patterns and patterns, utilizing the creative thinking of intangible cultural heritage, technology, and fashion to create a futuristic "sand dune" aesthetic unique to China; This season, NANCY Sun will present a dual imagination of the beauty of the Luo God and the elegant young master Cao Zhi, combining the romantic delicacy of modern urban women with the mysterious imagination of Chinese classical mythology, reflecting a poetic and romantic atmosphere unique to the East; Nanshan Zhishang's "Harmony" this season deconstructs Eastern philosophy with fashion and condenses the charm of China with wisdom. From multiple dimensions such as performance technology, process fabrics, and design and research and development, it defines a new trend in high-tech worsted wool design; MOE HO integrates young fashion elements and scenes into the improved design of cheongsam and Zhongshan clothing, using rich Chinese colors to present a more interesting and youthful new Chinese style; Nunu&Nono integrates deconstructionism and futurism into intangible cultural heritage embroidery and cotton painting, creating a confident and pure oriental female charm garden show; Miao designer brand Gu Axin, with the theme of "Butterfly" this season, showcases intangible cultural heritage techniques such as Miao embroidery, Miao wax printing, Dong embroidery, Shui ethnic horse tail embroidery, Yi ethnic patch embroidery, brocade weaving, and hairpin flowers throughout the entire design; CINDY WEI ZHANG STUDIO combines traditional craftsmanship with modern design, using a large number of porcelain pattern prints to outline the beauty of incomplete lines during gold restoration, showcasing the essence of traditional culture, and endowing each piece with unique value and charm; Yisutian combines the intangible cultural heritage of Yunnan ethnic minorities, such as fire grass fabrics, with modern lifestyle and fashion, giving new vitality to traditional handicrafts; This season, SHIJIE Shijian creates an Eastern high-end fashion atmosphere of "brilliant and pure jade, tranquil and fragrant" with natural and brilliant Eastern materials, relaxed and elegant shapes, and classical and contemporary colors. In addition, multiple young brands from the 13th 10+3 SHOWROOM Youth Designer Foundation Program bring various styles, craftsmanship, and connotations of Chinese aesthetic design.

The shaping of the core of brand culture and artistic design expression by numerous designers indicates that the Chinese style has ushered in a true Renaissance. The formation of the Chinese aesthetic design language system has profound significance for mastering the discourse power of international fashion.

Besides the runway, there are also many activities related to Chinese aesthetics. The second "Observing the Color Gene and Visual Form of Oriental Aesthetics from the Heart" themed forum, based on observations of the social environment and consumers, explores the values and aesthetic concepts of clothing brands in today's constantly improving social and cultural levels, and how to inherit and develop traditional Chinese culture, which has become an important part of brand building. At another important thematic forum, in addition to discussing the cross-border integration of "fashion+", the guests also focused on exploring the current communication of Eastern intangible cultural heritage and traditional culture, how to practice cultural confidence in the fashion field, and guide young people to have deeper thinking and understanding of fashion and culture.

There are also themed exhibitions such as Huacai Dragging Skirt - Selected and Innovative Design Works Exhibition of "The Most Beautiful Clothing Series in China: Horse Face Skirt", and "Cui Ying - New Proposition of Chinese Aesthetics in Red Capital" art exhibition, presenting a more diverse and seamless blend of Chinese aesthetic elements and contemporary life in a static way.

Humanistic care, sustainability, and technology empowering the future

The high-quality development of industries and brands is not achieved overnight. Material research and development, technological upgrading, operation, and brand building are crucial factors in achieving high prices